I recently encountered a frustrating user experience that’s a perfect example of a product design antipattern. So you thought you unsubscribed from that opt-out mailing list / email notifications? Think twice.
After clicking “unsubscribe” on a Duolingo email, I was met with a confirmation message. All good, I thought. But more emails kept coming.
It wasn’t until the third time I unsubscribed that I read the fine print in their confirmation message: “And just so you know, you can always unsubscribe from other emails in your settings.”
It turns out you have to unsubscribe from different email types individually. This multistep process creates unnecessary friction and a poor user experience. Why not offer a single “unsubscribe from all” button? It’s a small change that could make a big difference in user trust and satisfaction.
Some good product design would be like what Funcom does
